My local farmer's market let in a melt and pour soaper who is underselling me by 50 cents per bar. My sales the last two weeks have been dismal, the weeks previous off and on compared to last year. I still have my regulars, but the folks who have not tried my soap yet are going to the other gal because of price. My deal is $5.00 per nearly 5 oz bar or $4.50 each if they purchase 4 or more. Her price is $4.50 or 3/$12. I have put up signs saying my soap is made from SCRATCH using handmilked goat milk, etc. Her products are all from bases, even her lotions. Now, I have been thinking about RAISING my prices because as we all know our costs have gone up (even the price of lard has doubled in a year, coconut has over doubled - feed for my goats - sheez!). How can I raise when uneducated folks are going to the cheaper gal already? I do carry stuff she doesn't, shea butter, bath bombs. lotion bars (I stopped selling my lotion because I dreaded making it so much it wasn't worth it to me) So here's what I am thinking: Lower my price to meet hers just for the market. Have a 20% off sale for an entire month to draw people in to try my products. Keep my per bar price, but match her 3/$12 price. What would you do?